She has also started selling products to local minimarts, including Thai chainstore Jiffy, and hopes foreign shoppers will soon catch on to how easy it is to pick up well-packaged foods to take home. The shop has been open just two months at the time of writing, and Ms Latsamy already has plans to open more branches outside of Vientiane – one in every province, if she has her way. “With the right packaging and presentation, we can tell our story all over the world – why we eat the way we do, and how we make our food,” she says. And with a career in the import and export trade under her belt, she has learned over the years what works. Through her new business, Lao Best, she has begun selecting what she believes is the best of the country’s products to sell in her shop, from small plantation coffee and wild honey, to riverweed and fish sauce. Northerners are often unfamiliar with specific southern ingredients.” “Laos may be a small country, but people don’t realise how diverse the food is here. “I think even in Laos, locals still don’t know what food is available from north to south,” she says. “Let’s say when they go to Luang Prabang, what do they like to buy? Quite often it’s riverweed, the famous one with sesame seeds,” she says.īut it wasn’t just foreigners who were picking up food as gifts for the family back home. She decided to focus on some of the the country’s unique foods, using comments from her foreigner friends as a guide. I thought to myself, okay, what can I do to help?” “I heard people saying that Laos didn’t export anything but timber and handicrafts,” she says. When Latsamy Vetsaphong first heard a western friend wondering aloud where they could buy some of the amazing delicacies they had tried while in Laos, she realised there was a gap in the market for Lao souvenirs.Īnd when she heard yet another friend lamenting that some of the food she had gathered to take home to relatives wasn’t nicely packaged, she knew she was onto something. Tell me, did it hurt? (Her: what?) When you fell from heaven and broke your wings! Because to me, you are as beautiful as an angle.A country could tell its whole story through food, if only it knew how.(Her: Why?) Because heaven is up there, not down here! Excuse me, dear, today when I met you, I believed that you must have been lost.Hey besty, I think you need to see the doctor (Her: Why?) Because you have beauty all over your face!.Have you ever traveled to another planet apart from planet earth? (Her reply: NO!) Wow! We have so much in common!.Do you know why? Because when you walked in class that day, the room was suddenly beautiful and perfect! I think you are an interior decorator.
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